Pile of Index Cards

James Bridle – Wrangling Time:

“The intangibility of digital experience makes us uncomfortable, and we don’t know why yet.”

Notes taken on a bus. Hence the serial-killer handwriting.

James Bridle: What does the physical souvenir of a digital experience look like?

Personas: Demographics can drive behavior

Index Card

Multiple personas

UI15: Stories we think we know best

Objection: “You’re just making stuff up.”

UIE 15: Designing with Scenarios

Imagine a snack-and-sandwich making robot

Index Card